Hi! I’m an Austin native, Northwestern Medill alum, and a sucker for good storytelling.
Driven by a persistent sense of curiosity and a passion for storytelling, I’ve crafted content on behalf of brands my entire career. As Digital Vice President at Weber Shandwick, I lead programs spanning advertising, social media, media partnerships, public relations, visual branding, video productions, influencers and more. Despite my focus on digital/social, I also specialize in integration – leading cross-functional teams to work together in harmony.
Previously I was a content strategist at cultural consultancy, sparks & honey. At this agency/newsroom hybrid, I helped inform brands of micro and macro trends and created content backed by culturally-driven insights.
Outside of work, I enjoy mentoring students interested in marketing careers and supporting groups fostering diversity in the marketing/creative industries. I can also be found online stalking a Resy reservation, planning an overambitious travel itinerary, or catching the latest Korean drama. Offline, most often tinkering with a recipe or biking through NYC.