TUMS or DARE
TUMS dared audiences to enjoy the spiciest of foods with the launch of its newest, cooling product.
TUMS x Hot ones
TUMS meets the heat on the YouTube series “Hot Ones,” produced by First We Feast and Complex Media. Watch the sponsorship recap for the season’s hot reception.
SUPPORTING SOCIAL
Influencer partners
TUMS extended the dare to influencer personalities who put their own spin on the challenge.